Warner Bros. and Target announced last week about their partnership with Justice League merchandise hitting Target stores yesterday:
In a first-of-its-kind partnership, Target® Corp. (NYSE: TGT) and Warner Bros. Consumer Products, in partnership with DC Entertainment, have teamed up to introduce an extensive summer collection of exclusive Justice League merchandise. The summer collection was inspired by “DC Comics – The New 52” comic book character designs and holds surprises for fans young and old. Featuring the full lineup of DC Comics’ iconic Justice League Super Heroes – Aquaman, Batman, Cyborg, The Flash, Green Lantern, Superman and Wonder Woman – the summer collection will launch at all U.S. Target stores and on Target.com beginning May 19.
The summer collection was co-created by the Target and Warner Bros. Consumer Products design teams and features contemporary and nostalgic, vintage-inspired graphics and designs. With more than 50 summer products available exclusively at Target, guests will see the collection come to life in home, stationery, sporting goods, and lawn and garden. Some of the more unexpected items include melamine dinnerware that features a purple and pink-clad Wonder Woman; an apron that transformsthe cook into Batman; sand toys that will help beach-goers create Gotham City; and children’s Batman, Wonder Woman and The Flash beach towels that double as capes.
“We know Target’s guests love discovering unique merchandise, and this collection delivers the unexpected with a dash of great design. Fans of all ages are sure to love these one-of-a-kind summer items,” said Greg Van Bellinger, director of product design and development, Target.
“DC Comics’ Justice League characters are a powerful assemblage of the most recognizable Super Heroes in the history of comic books. We are incredibly excited to offer fans of all ages a unique collection and collaboration that pairs the heroics of the Justice League characters with the product design and marketing super powers of Target,” said Brad Globe, president of Warner Bros. Consumer Products.
In addition to the exclusive summer collection, Target will be part of a broader partnership with Warner Bros. Consumer Products that will offer more traditional Justice League licensed products. The broader partnership will span more than 20 categories including home, stationery, toys, apparel and accessories. All Justice League licensed products will range from $1 for Justice League temporary tattoos to $59.99 for a Justice League Rocker Chair. Target will also offer Justice League Halloween costumes for kids later this year.
With the release of “Justice League #1” in 2011, DC Entertainment officially kicked off “DC Comics – The New 52” as part of a re-launch of their entire comic book line of 52 new number one issues. “DC Comics – The New 52” Super Heroes are presented in a more contemporary way, including new costumes, characters and storylines.
Along with the news recently of a possible Geoff Johns announcement at Comic Con about a Justice League movie and/or DC Comics movies, speculation is going through various sites that we could be witnessing the first steps of introducing the public to the Justice League and building momentum to the 2015 movie. Target has had other DC-related toy lines in the past with Mattel figures, however this is unique in the fact that the merchandise will be involved in multiple sections of their store.
What do you think? Do you think this is the warm up for the Justice League film rumored to be announced in San Diego?