‘Batman v. Superman’, ‘Suicide Squad’ and More to be Promoted at Licensing Expo 2015

by Nat Brehmer
0 comment

Licensing Expo is one of the biggest, most overlooked events in the entertainment industry. It’s what San Diego Comic Con is already on its way to becoming. This is where the biggest studios and brands show off everything they’ve got on their upcoming slates. From the looks of it, Warner Bros and DC will have a huge presence. They have a lot on their slate and it seems like they can’t wait to show it off, from Batman v. Superman, to Suicide Squad and much, much more.

From the press release:

“WBCP arrives at Licensing Expo with an unmatched portfolio of content and product offerings, led by the most anticipated feature film events of 2016—DC Comics’ Batman v Superman: Dawn of Justice, the first time fans will see Batman and Superman together in a theatrical event; DC Comics’ Suicide Squad, the first-ever theatrical team up of some of the most iconic Super-Villains; and from J.K. Rowling’s Wizarding World, Fantastic Beasts and Where to Find Them,” said Brad Globe, President of Warner Bros. Consumer Products. “Content is the cornerstone of our robust programs, and we have an unparalleled lineup of collaborations and partnerships, which is a testament to the trusted relationships we have built with all of our licensing and retail partners.”

From feature films to toys and games, the DC and Batman-related ventures Warner brings to the table for Licensing Expo 2015 are as follows:

Batman and Superman – First Time Ever Together in a Theatrical Event!
For the first time ever, fans will see Batman and Superman together in the theatrical event of the year in Warner Bros. Pictures’ Batman v. Superman: Dawn of Justice, and WBCP stands tall at Licensing Expo with a powerhouse roster of global partners to support as Batman and Superman fly into theaters on March 25, 2016. WBCP promises to deliver on fan anticipation and licensing opportunities as this heroic theatrical event continues to build momentum through its licensing and merchandising programs around the world. At the same time, the tentpole film will help drive the Batman and Superman franchises to new heights, offering licensees and retailers new opportunities to reach fans of all ages.

Batman v. Superman: Dawn of Justice will be supported by an impressive list of licensees, including global toy partner, Mattel, with a wide range toy line, including action figures, role-play, playsets and collectible figures, highlighted by the fan-favorite Movie Masters line. Also supporting Batman v Superman: Dawn of Justice will be The LEGO Group, global construction partner; Rubie’s Costume Co. with a wide range of costume products based on the entire DC Comics portfolio, including Batman v Superman: Dawn of Justice; and Thinkway Toys for role play items. Additionally, apparel and accessories collections from Junkfood and Bioworld, and footwear from Converse, with a graphically unique inspired line for Batman v Superman: Dawn of Justice; among many others will support the film.

DC Comics’ Super-Villains Team Up for First Time in Theatrical Film:
As the power of Warner Bros. Pictures’ and DC Entertainment’s film portfolio shows its strength, WBCP will also offer a targeted licensing and merchandising program focusing on collectors and adult fans in support of Suicide Squad, the first film to feature many of DC Comics’ iconic Super-Villains as a team, including Deadshot, Harley Quinn, Killer Croc, Boomerang, Katana and The Joker, as the second theatrical release from the Studio’s DC Comics film slate rolls out.

DC Super Hero Girls Empowers Girls to True Potential:
In a revolutionary partnership, WBCP, DC Entertainment (DCE), Warner Bros. Animation (WBA) and Mattel have joined forces to launch the DC Super Hero Girls franchise, an exciting new universe of Super Heroic storytelling that will help build character and confidence, and empower girls to discover their true potential. Developed for girls aged 6-12, DC Super Hero Girls stars the female Super Heroes and Super-Villains of DC Comics during their formative years.

All-New Adventures with Batman Unlimited and DC Super Friends:
As the DC Comics universe expands, WBCP, DCE and WBA offer boys and preschoolers all-new content inspired by two of the company’s most successful toy lines developed in partnership with Mattel and Fisher-Price: Batman Unlimited and DC Super Friends, respectively. Bringing dimension to the action figures and playsets available in toy aisles globally, each program will engage millions of young fans around the world like never before.

DC TV Portfolio Takes New Heights:
Additionally, WBCP will highlight its rich primetime TV licensing portfolio based on DC Entertainment’s pantheon of characters across DC Comics and Vertigo. From Warner Bros. Television (WBTV) and DCE, new DC Comics–based series “Supergirl” and “DC’s Legends of Tomorrow,” and returning hits “Arrow,” “The Flash” and “Gotham,” along with Vertigo-based new series “Lucifer” and returning series “iZOMBIE,” will continue to inspire an array of new products from licensing partners in every category as WBCP brings fans closer to their favorite WBTV hits.

The press release also dropped many more details on some of these upcoming productions, which means we can only imagine how much will be revealed during the Expo itself.

Stay tuned for news on all of these DC and Batman-related forms of media as it develops.

Source – SuperHeroHype

You may also like