Her Universe Introduces Inspiring New DC Super Hero Active Wear.
Her Universe is an amazing, accessible brand targeted to wonderful DC fangirls. Ultimate fangirl, Ashley Eckstein, along with Her Universe officially announces the first-ever line of DC active wear. This is exciting! Partnership with Warner Bros. Consumer Products (WBCP) and DC Entertainment, and with licenced active wear by Kohl’s, Her Universe is releasing DC Super Heroes active wear. Thus far, the commercial features the Holy Trinity, Wonder Woman, Batman, and Superman and will be available nation-wide.
“Fans have been asking me to design DC fashion for a while now. I’m honored to be a part of the DC family as the voice of Cheetah in DC Super Hero Girls, and this collaboration became inevitable, as it has been in the works for some time. It’s a dream come true to design for Wonder Woman, Batman and Superman, three characters that I love so much!”
Eckstein says enthusiastically.
They are planning to include sport bras, tank tops, tees, jackets, shorts and leggings and available for juniors to plus size. The variety of active wear will be selling for $24 to $55, which is an affordable and great price range for official DC collections.
Wonder Woman enters theaters June 2nd, 2017, and as a celebration, Her Universe will be releasing the Wonder Woman collection in May. The hype of the film has been inspiring and encouraging girls and women world-wide. DC has been expanding on merchandise targeting women. They are hoping it will encourage strength and power in women, releasing the Amazonian within, along with other passionate morals inspired by our beloved super heroes.
The themes of the Trinity clothing are:
Wonder Woman: I am Wonder Woman
Batman: I am the Knight
Superman: I am Strength
President of Warner Bros. Consumer Products, Pam Lifford, is ecstatic to work with Eckstein:
“We’re thrilled to partner with Ashley, once again, to bring DC’s most iconic Super Heroes to Her Universe. This all-new activewear collection is inspired by Wonder Woman, Batman and Superman, and is for everyone who wants to exude their inner Super Hero, show off their strength and power, and just have some fun.”
With this, Eckstein released a 5 minute exercise video. No equipment or gym needed, hoping to encourage others to enhance a healthy life-style. Inspiring body positivity and a wicked sense of pride for being a fangirl!
Visit the active wear collection at Kohls.com and Kohl’s store for more information on perchance.