DC Entertainment has announced My First Comic, a program that introduces a new generation of young readers to reading, via comic books. The initiative is set to debut in 500 participating Walmart stores across North America and Walmart.com on August 3.
Here’s all the exciting news, direct from DC:
DC’s My First Comic Introduces
a New Generation of Young Readers
to classic characters and
the World’s Greatest Super Heroes!
48-Page Two-in-One Flipbooks Feature Comics Stories
and Activity Pages, Arriving at Participating
Walmart Stores and Walmart.com
Week of August 3, 2021
DC, the home of Batman, Superman, Wonder Woman, and the World’s Greatest Super Heroes, is inviting young readers into the world of super-hero storytelling with My First Comic, a program debuting in 500 participating Walmart stores across North America and on Walmart.com.
With graphic novels among the fastest-growing categories in book sales, My First Comic is an ideal way to exercise the imaginations as well as the reading and learning skills of readers ages six through nine. Each 48-page two-in-one “flipbook” features stories spotlighting DC characters, plus activity pages containing mazes, puzzles, matching games, and more.
“My First Comic is a great way to extend popular DC characters to a new audience that’s just learning to read, providing a gateway into other age-appropriate DC content, like our middle grade graphic novels,” said Nancy Spears, VP – Revenue, DC. “DC’s partnership with Walmart has been instrumental in presenting our characters and stories to a mass-market audience, and now parents who are reading our Walmart four-pack bundled comics and 100-page Giants can share the DC Super Hero experience with their children.”
My First Comic: Batman is the debut title in the line, featuring classic stories from DC’s Batman Adventures series. “No Asylum” is written by Ty Templeton with art by Rick Burchett, Terry Beatty, and Lee Loughridge. “Who Am I” is written by Dan Slott, with art by Templeton, Beatty, and Loughridge. The issue also includes “Fowl Play,” by Beatty and Templeton, with colors by Zylonol, and “Free Man,” written by Templeton, with art by Burchett, Beatty, and Loughridge.
Basketball champion and global icon LeBron James and the characters of Warner Bros. Looney Tunes take center stage in My First Comic: Space Jam: A New Legacy. This 48-page flipbook features three original stories, beginning with Bugs Bunny and Daffy Duck donning the costumes of Batman and Superman for their own super-hero showdown in “Bat-Bunny vs. Superduck,” by writer Sholly Fisch, with art by Phillip Murphy and Carrie Strachan. The book also spotlights the high-speed hijinks of Wile E. Coyote and the Road Runner in “Welcome Home,” written by Derek Fridolfs, with art by Robert Pope, Scott McRae, and Mohan Sivakami.
On the flip side, Derek Fridolfs, Robert Pope, Scott McRae, and Silvana Brys pit Bugs Bunny against Marvin the Martian (with a little help from Space Jam: A New Legacy’s Al G. Rhythm) in “Spaced Out,” followed by a preview of the Space Jam: A New Legacy original graphic novel, available now at Walmart, as well as at participating comic book retailers, book stores, and digital platforms.
The DC website includes a map of all participating Walmart stores in the U.S. For the latest information on Batman, Superman, Wonder Woman, and the World’s Greatest Super Heroes, check out the DC website and follow @DCComics and @thedcnation on social media.
Warner Bros. Pictures’ Space Jam: A New Legacy is now playing in theaters and streaming exclusively on HBO Max on the Ad-Free plan through August 15. For more information on the movie, visit the website. To sign up for HBO Max, click here.
Images and Press Release Courtesy of DC Entertainment