MTV.com came out with this article yesterday that The Dark Knight Rises should take marketing cues from The Hunger Games. Basically, the article states that The Dark Knight Rises does not have a hook to bring people to watch the movie such as the death of a known actor, Heath Ledger. The article is questioning how the movie is going to attract audiences if there is not much campaigning for the movie right now. Unlike other movies such as The Avengers and Ridley Scott’s Prometheus, these movies are coming out with tons of trailers right now and these movies are coming out in early May and June.
The article’s argument is that The Hunger Games attracted a larger audience even ones who did not read the three books were enticed to see the movie. The Hunger Games had more campaigning and it depended upon the fans to campaign the movie as well. Oh, oh, oh! It also says that the actress was not even famous and yet audiences still wanted to go see the movie. The article takes a nicer stab at, The Dark Knight Rises stating this:
“When the returns from “The Hunger Games” rose and rose and crept ever closer to the record previously held by “The Dark Knight,” there may have been a slight panic from Batman fans. What if 2012 has already seen its biggest weekend at the box office and Katniss Everdeen has already been crowned the champion?
It would be ignorant to suggest that “The Dark Knight Rises” can’t succeed without an all-encompassing viral marketing campaign and commercials airing every other minute, but what “The Hunger Games” may have proven is that without those elements, Batman might have to settle for second place.”
Stabbed! I see whole lot of things I can say, but I am interested what you all have to say. Leave your comments below or on Facebook, and tell us what you think about MTV.com’s campaign suggestion for The Dark Knight Rises?