American toymaker, JAKKS Pacific, has announced a licensing agreement between it and Warner Bros. Consumer Products to manufacture, distribute, and market a line of toys and products based on the upcoming Batman v Superman: Dawn of Justice film, which is set to hit theaters in March of 2016. The licensing agreement between the two parties, which will most likely yield a number of great products for kids and collectors, includes both a domestic and international renewal of the entire DC Comics franchise. Additionally, the license does not merely entail small toys, but also allows for large-scale figures and vehicles, accessories, games, and more. JAKKS Pacific plans to initiate their BvS product line in Spring 2016, which would opportunely coincide with the BvS film release.
Regarding the license, John Blaney, Executive Vice President of Marketing, JAKKS Pacific, said:
We could not be more excited to be part of the eagerly awaited Batman v Superman: Dawn of Justice franchise, and welcome the opportunity to bring to life two of the most epic Super Heroes of all time. We look forward to continuing our legacy of creating innovative and character-specific toys for the DC Comics line, especially in our highly detailed and collectible Big Figures line.
Furthermore, Karen McTier, executive vice president of Warner Bros. Consumer Products, said:
JAKKS consistently brings a larger than life statement to the toy aisle, and we look forward to expanding our existing DC Comics offerings and building upon this partnership by bringing the epic Batman v Superman: Dawn of Justice to life with an all-new Big Figures line.
Hopefully, we can look forward to some oversized 33inch Batman figures adorned in the BvS costume, which, some may say, is blatantly based on Frank Miller’s Dark Knight Returns batsuit. Better make space in the old apartment for that one.
Source: SuperheroHype