For the first time in 40 years, Warner Bros. Consumer Products will be able to use the likeness of the show’s stars, including Adam West, Burt Ward, Cesar Romero and Burgess Meredith, on everything from apparel to toys, home goods, publishing and promotions.
WBCP will introduce the new “Batman” product opportunities to potential partners and retailers at next week’s Licensing Expo, running June 12-14 in Las Vegas. First products will launch in the spring.