‘Batman v Superman: Dawn of Justice Ultimate Edition’ Number 1 in Blu-Ray Disc First-Week Sales

by Adam Poncharoen​sub
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Nearly two weeks ago, the Batman v Superman: Dawn of Justice Ultimate Edition Blu-Ray disc hit shelves. I myself opted out of purchasing the digital download in favor of physical media and it paid off. I reviewed the release and found the extended cut, along with the special features, very enjoyable. Check out my review here.

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It seems that there are more people like me who not only enjoyed it, but felt they needed to purchase the physical copy of the live-action debut of the DC Trinity.

According to Variety, on the week of its release, the Blu-ray copy of the title helped it hit the number 1 spot on the NPD VideoScan First Alert sales chart. Apparently, Nielson keeps track of Blu-ray and DVD sales via that chart and found that it hit the top spot, with 70% of the copies purchased being the Blu-ray copies, ranking among the “highest first-week Blu-ray percentages ever for a major theatrical release new to disc,” with Star Wars: The Force Awakens holding the record.

Although this news is fantastic, the movie already has a history of starting out well and eventually dying out. But then again, it’s not a theatrical run, so it’s a little different to gauge if DVD/BD sales continue as box offices grosses do.

Do you have a copy? What did you think?

 

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