Broadway World posted a story that DC Entertainment has teamed up with Kia for the ‘We Can Be Heroes’ campaign . And have made an Optima SX Limited Batman-themed custom centric car ,which is being shownthrough October 11-14 at the Time Warner Center in NYC .
Kia Motors America (KMA) has teamed up with DC Entertainment and RIDES magazine to create a brooding, Batman-inspired Optima that goes on display this week at the Time Warner Center and signals the beginning of a 10-month partnership based on the iconic characters that make up the Justice League. Influenced by the artistry of comic book icon, Jim Lee, the Kia super hero vehicles will become a force for good in the world by raising awareness of DC Entertainment’s “We Can Be Heroes” giving campaign, a relief effort to fight hunger in the Horn of Africa (www.WeCanBeHeroes.org). Fitting for the caped crusader’s dark and mysterious personality, Kia’s range-topping Optima SX Limited wraps cutting-edge technology and premium amenities in a sleek, aggressive design customized with several unique Batman elements. “Batman is one of the most popular Super Heroes of all-time, and showcasing in a fun and creative way Kia’s top-of-the-line Optima SX Limited as a Batman-themed custom ride underscores this car’s potent combination of premium features and turbocharged performance,” said Michael Sprague, executive vice president, marketing and communications, KMA. “The Optima is our best-selling vehicle and has played a significant role in Kia becoming one of the fastest-growing automotive brands in the U.S. over the last five years, and it is the perfect platform to introduce our partnership with DC Entertainment and the Justice League to benefit the ‘We Can Be Heroes’ campaign.”
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