On a lighter note today, The Dark Knight Rises is raking in at the box office. According to Deadline as of 12pm (Eastern Time), the TDKR Massacre has not stunted the movie’s grossing. In New York City, the 10 a.m. show in Manhattan grossed at about half a million dollars just for the early show. Here’s what Warner Bros.’ movie executive stated about TDKR Massacre:

“What happened in Colorado is atragedy, make no mistake about it. But East Coast numbers are coming in like nothing ever happened. We grossed half a million dollars by 10 AM just in Manhattan.” One reason for that is because most of today’s grosses, and a good portion of this weekend’s, consisted of $30M in pre-sales. So whether moviegoers show up or not to the theaters doesn’t matter: they still paid for their tickets. The real-time effect of the Aurora movie theater shooting likely won’t be felt at the box office until Saturday at the earliest and more likely Sunday and next week and next weekend as pre-release sales decrease. “One incident, as horrific as it is, does not necessarily cause people to want to change their patterns,” a Warner Bros. Exec explained to me. “Young people still want to go to movie theaters and they still want to see this movie.”

The Dark Knight Rises scores $71 million worldwide; $30.6 million; midnight;  and $10.4 million international. More or less, Warner Bros. probably will not stop showing the movie this weekend. What we all have to keep in mind is that many moviegoers brought the tickets beforehand so the money being made is from pre-sales. Now, what will happen in the weeks to come? Will there still be a moviegoer following after this weekend? Or will the tragedy be too much for people to want to see the movie? What do you think? Comment below.

Source- Deadline


  • yeah

    in my area, though we are acknowledging the incident, it is still very isolated, and people here are not phased enough by what happened to not go see the movie

  • Geoffrey

    My condolences go out to the victims & their families. I can’t imagine the pain they must be feeling right now. My heart mourns for their lost. 🙁

    I will still be going to see this movie regardless. I’m not going to let the actions of some psycho ruin my weekend. Remember, this is a story about a man who wanted to make a positive difference. Bruce Wayne dedicated his life to fighting crime & bringing criminals to justice. He is a good man. He may not be perfect. Underneath the darkness, pain, anger & sadness, there beats a heart of a hero with good intentions.

    Batman is a hero. And he is my all time favorite comic book superhero.

    “He’s a silent guardian…a watchful protector…a Dark Knight!” – Commissioner Gordon


  • yadayada

    I think most people know that a shooting like this happening twice would be rare and would still go out and see it. Parents would probably use the shooting as an excuse not to take kids though. Kids 7 and younger probably shouldn’t see this movie anyway.

  • me and some friends watched the movie last night to a 3/4 full theater… last show… policemen on foot were doing rounds outside the theater, being a small community things were quiet… BUT the movie was showing on the medium size screen rather than the biggest one on the multiplex… that was odd