I’m sure many of you , including me , have seen an advertisement on the New 52 , before it was actually out on shelves . I found out through Bleeding Cool that DC Comics will be showing a thirty second and a two minute TV advertising campaign that will be focusing on the first hardcovers and paperback collections of the New 52 . The ads are I assume designed for local comic book stores . DC is willing to pay 75% of the airtime costs at any store that’s willing to run the ads on there local stations , with their details on the end .
Source – Bleeding Cool