A couple of days ago DC reveled their new logo that they had submitted to the patent office. Bleeding Cool have gotten a hold of some new looks for the logo. The logos breath a bit more life in to the boring grey and white that we saw before with a number of colors and styles including some based off of comics(notice the Watchman one).
Another aspect of the new logo will be the role it will play in the touchscreen viewing of DC’s material. A small demenstration of how it will work is on display in the photo below.
DC excited about the new logo with Senior Vice President of Franchise Management Amit Desai saying, “We didn’t want a static logo, but a living identity that could capture the power of our characters and storytelling. What is special about DC content is the notion of a dual identity. When you think about our DC Comics superheroes, there’s a secret identity. When you think about Vertigo, it’s this notion of good vs. evil in many of the stories. And so, in addition to flexibility, the new logo communicates this idea of dual identity: there’s more than meets the eye. You have to take a closer look to understand the richness of our characters and stories.” They also said that the new logo wasn’t done in haste either. Desai states that they did major focus groups to test the logo and also included comic book fans in the process as well.
“Color made the Difference and I am Digging DC’s New Logo!”
What do you Think of the New Logo?